Italian Restaurant
Project Overview
Complete rebranding and website design for a modern Italian restaurant, featuring an elegant aesthetic and intuitive online reservation system. The project included a fresh visual identity that balanced traditional Italian heritage with contemporary flair, alongside a website focused on highlighting the culinary experience and simplifying table reservations.
Client:
Contemporary Italian Restaurant in Florence
Project Type:
Branding & Restaurant Website
Services Provided:
Project Features
- Modern logo design with Italian heritage elements
- Complete brand identity guide for print and digital applications
- Responsive website with immersive food photography
- Real-time reservation system with automatic confirmation
- Digital menu with seasonal specials section
- Chef's story and culinary philosophy presentation
Challenge
The restaurant was undergoing a culinary transformation, moving from a traditional trattoria to a modern Italian dining experience. Their existing brand and website felt outdated and didn't communicate their new culinary direction. Additionally, their phone-based reservation system was causing scheduling errors and staff inefficiencies.
Solution
We created a sophisticated brand identity that balanced traditional Italian roots with contemporary elegance. The new website showcased their culinary artistry through stunning photography and storytelling. The implementation of an online reservation system reduced booking errors by 90% and freed up staff time. Within six months, the restaurant saw a 40% increase in advance bookings and a significant rise in younger clientele.