Organic Foods Company
Project Overview
Complete brand identity and website design for an organic food company, featuring a fresh, eco-friendly aesthetic and user-friendly interface. The project encompassed a full brand refresh, including logo design, color palette, typography, and a responsive e-commerce website to showcase their product range.
Client:
Organic Foods Company in Umbria
Project Type:
Branding & Website Design
Services Provided:
Project Features
- Custom logo design with eco-friendly aesthetics
- Brand guidelines including typography, color palette, and usage rules
- Responsive website with product catalog and organic certification display
- Farm-to-table product journey timeline visualization
- Subscription-based purchase options for regular customers
- Recipe blog with seasonal organic meal suggestions
Challenge
The organic foods company had been operating with an outdated visual identity that didn't reflect their commitment to quality and sustainability. Their previous website was poorly organized, making it difficult for customers to find products and understand their eco-friendly practices.
Solution
We created a fresh, nature-inspired brand identity that communicated the company's organic values and premium quality. The new website featured improved product categorization, highlighted their sustainable farming practices, and made the purchase process more intuitive, resulting in a 45% increase in online orders.